Unlock Your Potential with a DNA-Based Nutrition
and Fitness Plan Designed Just for You
People who follow a diet based on their genetic profile lose 33% more weight and build more lean body mass.
— European Society of Human Genetics, 2014
Get ready to reach your ultimate fitness goals, feel amazing and live an exceptional life! FitNow is a complete program for nutrition, activity and vitality tailored to your needs, your lifestyle and your genes.
Our revolutionary plan is backed by science and designed by a practicing physician and registered dietitian who are passionate about personalized nutrition. When we say personalized, we really mean it!
We offer genetic testing to find out how your body handles the fuel you put into it—fats, carbs, proteins—and create a DNA-based nutrition
and fitness plan to help you reach your goals. You’ll receive weekly, ongoing support from your health coach, with interaction by Skype, FaceTime or telephone—whatever works best for you.
It’s simple, and it’s for everyone—whether you’re an athlete looking to optimize peak performance, an individual looking to shed a few unwanted pounds and regain your fitness level of 10 years ago, a student training for your first marathon, a vegan or veggie in search of a well-balanced meal plan, a woman looking for support with her hormones or a baby boomer ready for more energy and a new exercise routine.